YOU ARE THE LARGEST INVESTOR IN YOUR BUSINESS.

Free cohort analytic tool built by Listen for operators who want clarity, not vanity metrics.

Cohort Overview Jan – Dec 2025
Y1 LTV
$168
+12% vs prior
CAC
$45
-8% vs prior
LTV / CAC
3.7x
Healthy
Cumulative LTV
Built by VCs
Shopify native
Free forever
No credit card
Set up in 10 min

REVENUE TELLS YOU WHAT HAPPENED.
COHORTS TELL YOU WHAT HAPPENS NEXT.

You spend more capital on your company than any VC ever will. Looking at it objectively isn't optional — it's imperative.

COHORTS DETERMINE HOW YOU FINANCE YOUR BUSINESS.

  • Marketing payback is a working capital use
  • Inventory purchases depend on repeat behavior
  • Discounting reshapes long-term margin
  • Product mix changes retention curves
  • Scaling too early can kill a good business

Cohorts tell you when to slow down.
And when to press the accelerator.

Drag the sliders to model your business
CAC $45
Gross Margin 65%
12-Mo LTV
$168
LTV / CAC
3.7x
Payback
Month 4
Verdict
Healthy
M0
M1
M2
M3
M4
M5
M6
Jan
$68
$97
$118
$134
$147
$158
$168
Feb
$72
$104
$128
$146
$160
$172
Mar
$65
$95
$118
$136
$150
Apr
$70
$99
$120
$136
May
$74
$106
$130

NOT ALL CUSTOMERS ARE CREATED EQUAL.

Cohorts show:

  • Which first products create durable buyers
  • Which channels generate real LTV
  • Which discounts weaken behavior
  • Who your best customers actually are
This is how investors underwrite businesses.
Now you can see what we see.

DATA ROOM–READY ANALYTICS. IN MINUTES.

Built from real Listen diligence workflows.

Cohort Retention Tables

Month-over-month retention by acquisition cohort with dollar values.

LTV by First Purchase

See which entry products create the most valuable long-term customers.

CAC Payback Overlays

Visualize exactly when each cohort pays back its acquisition cost.

Channel Profitability

Compare true unit economics across every acquisition channel.

Customer Quartiles

Segment customers by value to understand who drives your business.

Trend Analysis

Track how cohort quality evolves as you scale and iterate.

Customer and company profitability is imperative for consumer brands. This tool is mandatory for consumer founders.
Ryan, Founder & CEO — Jolie

SET UP IN 10 MINUTES.

01

Connect Shopify

One-click OAuth. Read-only access to your order data. Nothing else.

02

Upload Spend

Drop a CSV of ad spend or connect your ads account. We map the rest.

03

See Your Real Business

Cohort tables, LTV curves, and payback analysis — instantly.

We overlooked the performance of our D2C channel. This made it clear that we have much more to scale.
Paul, Founder & CEO — Koala Eco

WHY IS THIS FREE?

We invest in consumer brands.
Better operators build better companies.

If this helps you grow smarter, that's enough.

If you ever want to talk capital — we're here.

CAPITAL FLOWS TO CLARITY.

Start Now